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When freemium backfired
I joined Reforge in fall 2022 as the company was transitioning from a transactional courses business to an “always on” learning platform. As part of that shift, we launched a free product called Artifacts – a repository of real work from product, growth, and marketing professionals – to provide a… — read more
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Helping felt.com understand user intent
Felt is a modern GIS company that helps businesses make beautiful maps. I joined as a product consultant in 2015 to help them solve their core growth challenge at the time, a low paid conversion rate. — read more